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Pre-show marketing is critical to attract the right buyers and to produce a successful result.
Always remember, it's the organiser’s responsibility to attract visitors to the event. It's your responsibility to attract them to your stand.
If you haven't already, we recommend watching the '7 Steps to Exhibition Success' under the Exhibitor Learning section. There are some great tips and tricks to support you with your pre-show marketing.
Lets Collaborate?!
We’re looking to team up with all our exhibitors on social media, but we can’t do it without your help!
To get started, please send a copy of your logo in PNG format and VECTOR to your account manager.
We’d love to create posts that match your brand and message perfectly. If you’ve got any photos or videos we can include in our collaboration, send those over too!
If you have any questions or ideas? Reach out to your account manager.
Email Marketing:
Creating a personalised email campaign to invite your database to the show is an excellent way to promote your participation ahead of the event.
A tailored campaign offers several benefits: it can help upsell to existing customers, finalise pending deals, and even reignite interest from inactive leads.
If you need assistance with creating the email, please don’t hesitate to ask us for support.
Social Media Marketing:
Make sure to keep posting on your social media account before, during and after the event. You can use pictures, videos and might want to consider a live stream of talks and presentations.
Don’t forget to choose the show-specific hashtag for yourself and encourage attendees to use it when they post on social media too.
When you create your own posts make sure you're tagging us.
Please see our hashtags here: #TSBAsia #TheBusinessShowAsia
Show Graphics
Exhibitor Graphics:
Check out our General Marketing Exhibiting Graphics HERE
Check out our Countdown Graphics HERE
Show Logo:
