Social by Design

26 Aug 2026
Keynote Theatre 1
Marketing has shifted from being heard to being shared. In a world of constant scroll, brands must be designed for conversation - built to engage, co-create, and spread. Being Social by design means embedding shareability into every idea, system, and interaction. It demands strategic clarity, creative collaboration, and bold thinking and forces marketers to move beyond campaigns to continuous content ecosystems that earn relevance, spark participation, and turn audiences into active storytellers.
Speakers
Shalini Seneviratne
Shalini Seneviratne, Marketing Director - Kimberly-Clark