The Business Show Asia 2026

Southeast Asia is one of the most exciting regions for growth, but expansion often fails when teams copy-paste a playbook that worked elsewhere. In this 30-minute session, Afinitiq’s co-founders share a practical, data-driven GTM framework to help founders and commercial teams expand across SEA with clarity and speed.

The session walks through how to choose priority markets and segments, define positioning and messaging that resonates locally, and build a channel strategy that links awareness to pipeline. We’ll also cover the operating system behind sustainable growth: setting clear growth goals, selecting the right KPIs, building a simple measurement approach, and using insights to iterate across paid, organic, and lifecycle channels. You’ll leave with a checklist you can apply immediately, plus practical ways to improve B2B lead generation from targeting and offer design to landing page basics and follow-up flows.