Running a business today means wearing too many hats, and hiring your way out of it is getting more expensive. AI is quietly becoming the extra pair of hands SMEs never had.

This session is not about the future of technology. It is about what is working right now, in real businesses, delivering real results.

StarHub Business Unit, Head of ICT, Imran Nazi cuts through the hype and focuses entirely on outcomes. We will work on what SME owners want to achieve, and how AI is helping them get there with less effort and fewer resources. From automating repetitive tasks, to serving customers around the clock, to making sense of data you already have the session walks through practical, real-world workflows where AI is already making a difference.

The session also addresses what holds many business owners back — it’s not the technology, but the uncertainty of where to begin. It simplifies the process, helping you identify the most relevant starting point and take a confident first step.

You’ll leave with a clear understanding of where AI fits within your business, what it realistically takes to get started, and how StarHub can support you throughout the journey.