The Business Show Asia 2026

Today's consumers interact with brands through multiple non-linear micro-moments — from social feeds to messaging apps to short-form video. Research shows that 80% of consumers prefer brands offering personalised experiences, yet most businesses struggle to produce the volume and variety of creative needed to meet this expectation.

In this keynote, Theresa Ong, Head of Creative Shop for India & SEA at Meta, shares how generative AI is solving the creative bottleneck for businesses of all sizes. She will unpack how AI-powered creative tools are democratising access to high-quality ad production — enabling entrepreneurs and growing businesses to generate personalised imagery, video, and text variations without large creative teams or budgets.

Key takeaways include:

• Why creative quality accounts for nearly 50% of advertising impact — and how AI helps you get there faster
• How businesses are achieving lower costs per acquisition by diversifying creative formats across image, video, and vertical content
• Practical steps to leverage AI-powered creative tools in your advertising workflow today
• The future of personalised marketing: what's coming next and how to prepare your business
• Whether you're a startup founder running your first ad campaign or a scaling business looking to multiply your creative output, this session will give you actionable strategies to unlock growth through AI-powered creativity.