Southeast Asia is attracting significant investment from international businesses looking to expand beyond their home markets. Thailand in particular has emerged as a critical hub — offering strategic access to ASEAN, competitive production costs, and a growing consumer base. But the gap between planning an expansion and successfully executing it on the ground remains one of the most common and costly challenges businesses face. This seminar is delivered by Sasipin Meyer — Founder and CEO of Meyerize, and a 20-year veteran of international logistics and supply chain. Her career spans senior leadership roles at global 3PL and freight forwarding corporations across Southeast Asia, Hong Kong, and Europe — giving her a rare, multi-market perspective on how supply chains connect across borders, where they fail, and what it takes to make operations perform consistently across diverse regulatory and cultural environments.

The session will explore what successful market entry and supply chain optimisation looks like in practice across Southeast Asia. Drawing on real client engagements and international operational experience, the seminar covers the critical elements that determine whether an expansion delivers results or stalls: regulatory and trade structure, FTA benefits, supply chain design, distribution setup, local partner selection, and the operational foundations that enable scalable, sustainable growth.

Attendees will also explore why companies that build their logistics operations correctly from day one — rather than retrofitting them after launch — achieve faster, more measurable results. The session addresses common failure points, practical frameworks for assessing operational readiness, and the role of embedded execution — not just advisory — in driving performance improvement.

Whether you are evaluating Thailand as a new market, already operating in SEA and facing cost or performance challenges, or looking to benchmark your freight and warehousing operations against regional standards, this session will provide actionable insight grounded in real international experience — from European cargo hubs to Asia Pacific strategy rooms to on-the-ground execution across Southeast Asia.