This seminar explores how one of the world’s oldest industries is being redefined through technology, experience, and modern consumer behavior. Luiz Pinheiro, Founder and CEO of Wine Adore, shares his journey of building a multi market wine technology company by combining immersive tasting experiences with a powerful digital ecosystem.

Built around the concept taste first, choose with confidence, Luiz explains how Wine Adore connects physical and digital touchpoints, from curated tastings to digital wine cellars and Singapore’s largest corkage fee directory.

Attendees will gain practical insights into scaling experience driven business models, leveraging technology for distribution, and modernizing traditional industries for today’s consumer.