The Business Show Asia 2026

Hiring the right people is one of the most important things a small business owner will ever do, and one of the hardest. With larger employers offering higher salaries, flashier perks, and dedicated HR teams, how does a small or medium business compete?

The answer lies in understanding what Singapore's workforce actually values, and the data might surprise you.

In this session, Indeed and Glassdoor bring together insights from millions of job searches, applications, and employee reviews to paint a clear picture of the modern Singapore job seeker: what they search for, what makes them click "apply", what makes them say yes to an offer, and, crucially, what makes them stay.

You'll discover why your employer reputation online matters more than your job post, how a few simple changes to the way you describe a role can dramatically increase the quality of applicants, and why small businesses often have a hidden cultural advantage over corporates, if they know how to talk about it.

Walk away with three practical actions you can take this week to strengthen your employer brand, write more effective job posts, and position your business as a place where great people want to work.