AI answers is becoming the first touchpoint for your brand (or your competitor’s), not clicks on your website. And it’s not enough to simply focus on the same SEO strategies as before. The bar has been raised for how people research painpoints and compare competing solutions.

For more than two years, Ahrefs has been collecting and analyzing millions of AI generated responses to find emerging patterns in the way AI mentions brands and picks websites to cite.

In this session, we’ll unpack why AI discovery matters, which factors strongly affect your chances of getting recommended, and how you should revamp your marketing strategies to grow brand visibility on this emerging channel to market. 

Walk away with a practical playbook to grow AI visibility for your brand.