){kind=logo}
){kind=logo}
)
What the 98% Actually Need from Modern Business Software
The technology industry builds for the 2%: enterprises with data teams, integration budgets and eighteen months to spare. Everyone else gets hand-me-downs, tools that assume resources most businesses don't have, and setups that never quite finish. Martin Gents, founder of UseKase, has spent two decades advising businesses across 12 countries, and now works with SMBs across Singapore, the Middle East and Europe. In this session, he lays out what the 98% actually need from modern business software: one place where every team works from the same information, automation that handles routine work with your approval rather than around it, and systems that keep improving from real working conditions, not roadmaps written for someone else. He'll share honest examples of what worked, what didn't, and why "up and running in weeks" should be the standard, not the exception. Attendees leave with a practical framework for choosing where to start, what to consolidate, and how a small team can do the work of a much larger one.
