Speakers

Mohammad Abu Al-Rob is the Founder & CEO of Zenithr, an AI-driven HR technology solution focused talent management and development, which empowers organizations to make smarter people decisions. Under his leadership, Zenithr has established a strategic partnership with Thomas International as the exclusive distributor of Thomas psychometric assessments in the MENA region.

He is also the CEO of Procapita Group, a leading HR and management consulting firm operating across the MENA region. With more than 20 years of experience in human resources, organizational development, and digital transformation, Mohammad has advised numerous organizations across the public and private sectors on HR strategy, talent management, and business transformation. He holds executive education credentials from IMD Business School and INSEAD Business School and is a Certified Professional in Human Resources (CPHR). Through his leadership, he continues to drive innovation and future-ready workforce solutions across diverse industries.