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Don Lee

Don Lee

Managing Director APAC, Magnolia

Don Lee is the Managing Director, APAC at Magnolia, with more than 25 years of experience helping organizations leverage technology, digital experiences, and AI to drive business growth. Throughout his career, he has worked with enterprises, public sector agencies, SMEs, and startups across Asia, leading digital transformation initiatives that improve customer engagement, modernize operations, and accelerate innovation. His expertise spans digital experience platforms, AI adoption, content operations, customer experience, and business modernization, with a strong focus on delivering practical, measurable outcomes rather than technology for its own sake.

As an executive member of the Forbes Business Council, Don regularly shares his perspectives on the future of AI, digital transformation, and customer experience. He is a sought-after speaker at universities, executive forums, and industry conferences, where he helps business leaders understand emerging technologies and translate them into practical strategies that drive growth, improve operational efficiency, and create lasting competitive advantage.