Afinitiq Pte Ltd

Afinitiq is a boutique, customer-first consulting partner helping brands grow through insight-led strategy and hands-on execution support. Led by two ex-Google leaders (Gregory Satvinit and Hitesh Kalra) with nearly 30 years of combined experience across digital marketing, product growth, analytics, and customer strategy, we work with startups and established businesses to sharpen positioning, accelerate go-to-market, and improve marketing performance.

Afinitiq’s work spans go-to-market and growth strategy, content and brand strategy, paid media advisory (Google, Meta, LinkedIn), social media and community strategy, analytics and measurement frameworks, and digital experience/CRM planning (website, SEO priorities, and lifecycle/email journeys). 

Afinitiq brings a collaborative, agile approach embedding closely with client teams to co-create strategies that can be implemented in the real world, with clear KPIs and measurable outcomes.

Afinitiq supports clients via flexible engagement models: fractional embedded support, ongoing advisory, or project-based delivery.