Exhibitor Videos

Branding is more than recognition. It is the strategic force that shapes perception, builds resilience, and drives enduring success. The Singapore Prestige Brand Award (SPBA) honours brands that have embedded their values, purpose, and promise into every aspect of their business. Co-organised by ASME and Lianhe Zaobao, and supported by Enterprise Singapore and the Intellectual Property Office of Singapore (IPOS), SPBA is one of Singapore's most respected accolades for branding excellence, recognising over 490 outstanding brands since 2002. The most enduring brands are not merely recognised—they are remembered. Apply at awards.asme.org.sg/login or visit spba.com.sg to learn more.