How MrBeast Uses Salesforce to Run Global Stunts

Operating at massive scale, Beast Industries runs time-critical productions that coordinate hundreds of people, multimillion-dollar budgets, and teams distributed across continents. Built on Jimmy Donaldson’s creative ambition and a culture of teamwork, speed, and a “no ego” mentality, the company executes productions that routinely push the limits of scale, logistics, and creativity.

Looking ahead, Beast Industries is exploring how AI agents in Slack could actively coordinate follow-ups, surface risks, and manage productions without human intervention. Instead of adding more processes, agents extend the way teams already work, helping them move faster without losing context. They’re also exploring additional Salesforce products and clouds to support growth across commerce, content creation, and operational workflows.

As productions grow more complex and global, Beast Industries will continue to use Slack to turn ambitious ideas into finished videos without losing that anything-is-possible creativity that defines MrBeast. From logistics tracking to real-time team coordination, discover how the world’s biggest creator uses the Salesforce platform to turn viral ideas into a streamlined business machine.