When looking at your MarTech stack, it’s not about the latest shiny new tools to purchase. It’s both a tech and marketing decision to be made as the technology needs to be aligned with your existing tools, processes and platforms.

Mad About Marketing Consulting can help review your current MarTech needs alongside your processes, how you should be measuring success with them and what you need to upskill your team. We can also recommend whether a build versus buy scenario works better for you based on your needs and current limitations.

As part of the implementation process, we can advise on guardrails, pitfalls and opportunities to help maximize your investment based on experience working with these tools from an insider’s perspective. Importantly is to bridge the communications between marketing, business and technology to ensure alignment.

Read more about MAM Consulting thoughts here:

https://www.madaboutmarketingconsulting.com/mamthoughts/martechdecisionmaking