The SHARE Framework for Credibility and Commercialisation of Science

The SHARE Framework for Credibility and Commercialisation of Science
SHARE Framework for Credibility and Commercialisation of Science

Drawing from deep experience in both the science and communication fields, we present the SHARE framework — a strategic model designed to help organisations create science communication that is not just informative but also builds trust and engagement. SHARE stands for:

  • Streamlined: Clear and concise messaging that cuts through complexity.
  • Holistic: A whole-of-organisation approach to communication.
  • Authentic: Transparent, honest and meaningful messaging.
  • Responsible: Addressing audience concerns with empathy and insight.
  • Educational: Offering knowledge that empowers informed decision-making.

 

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