Exhibitor News

For nearly a decade, Jaslyin Qiyu, Founder of Mad About Marketing Consulting navigated the complexities of senior management, leading large teams and delivering measurable success. Yet, despite her track record, she found herself consistently overlooked for promotions—not because of her performance, but due to how leadership was perceived. Told to be more vocal about her achievements and to conform to a more assertive style, she faced the all-too-familiar struggle of many women in leadership: the expectation to fit into a rigid, traditional model of authority.

Rather than bending to these norms, she chose a different path. Frustrated by the limitations of corporate culture, she founded Mad About Marketing Consulting, a firm built on the principles of authentic leadership. Her journey reflects the struggles and triumphs of many female leaders who are expected to “code-switch” between professional expectations and cultural values. In a business landscape where confidence is often equated with dominance, she advocates for a more inclusive definition—one that values thoughtful decision-making, collaboration, and diverse communication styles.

https://techcollectivesea.com/2025/02/11/leadership-asian-women-workplace-mad-about-marketin/