Exhibitor News

Vietnam consistently emerges as a key market for innovation, growth, and talent in our client conversations. Success here demands genuine appreciation for local language and cultural context.

Leading this strategic expansion will be Ngoc Nguyen, appointed as Vietnam Country Lead. With over 12 years of comprehensive marketing experience spanning B2C and B2B sectors, Nguyen brings proven expertise in corporate branding, strategic marketing, consumer insights, and multi-channel campaign execution. Her diverse industry background includes successful tenures with ME Group Asia, s6k Labs, and Worldpanel by Kantar Vietnam.

Dr. Jaslyin Qiyu, Founder and Managing Director of Mad About Marketing Consulting, highlights their previous successful collaboration: "Ngoc was a critical part of our team when I served as Asia Regional CMO for Kantar in 2018. She significantly supported our marketing transformation strategies to revamp Kantar and translate thought leadership into tangible business offerings. I'm incredibly proud to have Ngoc join us and confident we'll achieve even more together."

Also joining the team in Vietnam as Client Development Associate is Trampink. A high-potential graduate in International Economic Relations, Trampink brings a unique blend of client service acumen and hands-on marketing experience across diverse environments - including agency, brand-side, and production house, based on her previous roles at ME Group, FPWDB Creative, and IGo Travel.

In conjunction with our launch, we are equally pleased to announce our partnership with ICTS DX, based in Hanoi, Vietnam, specializing in SEO-friendly website design, development and technology integration.

https://www.madaboutmarketingconsulting.com/madaboutmarketingconsultingthoughts/mad-about-marketing-consulting-expands-to-vietnam-with-strategic-new-leadership