ASME Awards - Singapore Prestige Brand Award (SPBA) Embrace Branding. Power Growth.

Co-organised by ASME and Lianhe Zaobao, and supported by the Enterprise Singapore and Intellectual Property Office of Singapore (IPOS), the SPBA is one of the longest running and most prestigious branding awards in Singapore. The award was inaugurated in 2002 to recognise and honour brands that have been developed and managed effectively through branding initiatives. 

With the increasing number of homegrown brands becoming established household names, achieving this esteemed mark of success is certainly a significant milestone in the branding journey of any local brand. The Award also serves as a yardstick for SMEs to benchmark their brand equity against their competitors.

Having established itself as a coveted prestigious accolade that brand owners strive to attain, the SPBA remains an effective platform for companies which aspire to become sterling brand names in Singapore to fuel their expansion plans abroad.

To date, the SPBA has recognised more than 490 brands including Rigel, Four Star Mattress, Mindchamps, BreadTalk, Mr Bean, Poh Heng Jewellery and LHN Group.

Visit: spba.com.sg to learn more.