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Andrew Yip
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Founder, AY GoGlobal
Andrew Yip helps brands build trust, clarity, and traction in global markets. With 30 years of hands-on experience across Asia and Europe, he has led cross-border M&A, managed joint ventures, and advised multinationals on market entry — both into China and out of it. He has sat on both sides of the negotiation table, and understands exactly where communication breaks down in international business.
Today, he works with companies on three fronts: global business matching, multicultural marketing, and corporate training — all aimed at bridging commercial and cultural divides between regions.