A smart product is only as smart as your customer thinks it is. It is not simply about employing the latest technology or forcing more and more features on people. It is about intelligently and deliberately designing your products around your customers’ needs. Do your customers feel like your solutions solve their needs effectively or are you deploying tech for tech’s sake because it’s in fashion? Veteran innovator and serial entrepreneur Braham Djidjelli dives into first-principles product and design thinking to create a smarter, human-friendly, future.