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Scaling Smarter: Harnessing Unconventional Partnerships to Build Stronger Ecosystems

27 Aug 2025
Keynote Theatre 2

The marketplace speaks in data – those who listen, lead with win-win partnerships.

In today's business landscape, everything moves fast – trends shift, consumer behaviour evolves and competitor value proposition changes. How can businesses stay agile and tap on short- and long-term strategies to fuel brand building, even if it is intentionally done through unconventional partnerships. 

In doing so, how can brands across different backgrounds and even sectors identify synergies between unexpected partners to yield unique and surprising success for a win-win outcome? 

Deliveroo’s ecosystem not only connects merchants, riders, and customers but also demonstrates how business partnerships can extend beyond traditional boundaries to create value for both external and internal stakeholders.

In this session, we explore how brands across diverse sectors can uncover synergies, uncover untapped collaborations, and build ecosystems that unlock surprising success
Speakers
Andy Lo, Commercial Director - Deliveroo
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