This session is designed to help SME owners and hiring managers tackle the real-world challenges of recruitment in today’s competitive talent market.

With limited brand visibility and resources, SMEs often struggle to attract qualified candidates, differentiate themselves from larger employers, and move quickly enough to secure top talent. This talk will explore key themes including building a compelling employer brand, improving candidate experience, streamlining hiring processes, and strategically using job boards versus search firms.

Audience will gain insights on strategies to use for hiring different levels of employees, the importance of authentic messaging that highlights their unique culture and mission, optimize their recruitment process for speed and efficiency, and create a candidate journey that leaves a lasting positive impression.

By the end of the session, attendees will walk away with clear, actionable strategies to elevate their hiring efforts, boost employer reputation, and compete more effectively for great talent — even without a big budget or large-scale HR team.