With growing scrutiny and shifting sentiment around sustainability commitments, many businesses are questioning how to stay the course. This keynote addresses the tension between short-term pressures and long-term purpose, making the case for why sustainability still matters—and how it must evolve. We’ll unpack why short-term pullbacks often mask long-term risk, explore the tangible value of ESG done well, and show how resilient, credible sustainability strategies build lasting advantage in a turbulent world.