Empathy. AI. Scale. Welcome to the Frontier Firm.
27 Aug 2025
Keynote Theatre 2
Welcome to the future of business! The 2025 Work Trend Index Annual Report unveils a bold new vision for small and mid-size enterprises and start: the Frontier Firm. This transformative model is redefining how businesses operate, scale, and thrive in the AI era—and it starts with empathetic leadership.
In this session, we’ll explore how the most successful leaders aren’t just adopting AI—they’re reshaping culture, empowering people, and leading with empathy to unlock its full potential. You’ll hear how Microsoft acts as “customer zero,” embedding Frontier Firm practices into our own teams to drive innovation, inclusion, and impact at scale.