Customer data sits at the intersection of every revenue opportunity in your business. When properly orchestrated, it transforms marketing effectiveness, operational efficiency, and customer loyalty. When fragmented, it silently erodes your bottom line.

This session cuts through the noise about data and AI to focus on what actually matters: driving tangible business growth with the customer information you already have.

Barjuan Davis from Devhaus will share insights drawn from their work with businesses across Southeast Asia, including:

• Revenue Recognition: Why the gap between marketing activity and revenue tracking is larger than most businesses realize—and how closing it creates immediate growth opportunities
• The Attention Advantage: How unified customer data creates personalized experiences that command attention in increasingly crowded markets—without requiring significant creative resources
• Automation That Matters: Which customer journey touchpoints deliver the highest ROI when automated, and how to implement them using existing team resources
• The 90-Day Impact Framework: A practical roadmap for implementing these approaches with measurable results within a single quarter
• Resource Reality: How to achieve these outcomes with the constraints and advantages unique to Southeast Asian SMEs

Throughout the session, we'll examine real-world examples from businesses similar to yours—not theoretical models or enterprise case studies that don't translate to your reality.
 

We'll conclude with a clear implementation framework that accounts for the unique challenges faced by growing businesses in our region, including talent constraints, market fragmentation, and investment priorities.

This session is designed for business leaders who need their data investments to demonstrate clear returns. You'll leave with a practical understanding of where to focus your resources for maximum impact, which capabilities to build versus buy, and how to measure success in terms your business can bank on.
 

Join us at the Devhaus booth afterwards for a conversation about how these principles might apply to your specific business challenges.