Cybersecurity is no longer just a back-end tech concern, it’s a front-line business driver. In this session, Adrian Hia, Managing Director for APAC at Kaspersky, explores why cyber is both a strategic imperative and a growth opportunity in today’s digital economy.

Whether you're an aspiring entrepreneur, a growing SME, or a business leader eyeing the cybersecurity space, you'll gain insights on how to enter the industry from understanding the landscape to identifying the right capabilities and partnerships that lead to success.

Beyond that, Adrian will also share how businesses can embed cybersecurity into their core operations, turning it from a reactive safeguard into a proactive asset, building trust, enhancing resilience, and creating long-term value.