Asia’s emerging brands face a unique set of challenges and opportunities when it comes to growing in a dynamic, digital- first market. In this session, Gerald from Braze shares a practical and actionable blueprint designed specifically for startups and scaleups looking to build strong foundations, engage customers in a meaningful way, and scale efficiently without losing sight of what makes them special. Drawing from real-world examples and regional insights, he’ll explore how leading regional brands power customer acquisition and retention across channels. Whether you’re just getting started or preparing for your next growth milestone, you’ll walk away with strategic frameworks, proven tactics, and fresh ideas to level up your business. This session is ideal for founders, marketers, and growth leaders who want to turn early momentum into long- term success - from startup to scaleup to market leader.