In a rapidly evolving digital economy, small and medium-sized businesses (SMBs) across Asia are seizing the opportunity to harness AI as a powerful driver of growth and efficiency. With half of APAC SMBs planning to significantly adjust their IT budgets to incorporate AI by 2027, the message is clear - AI is no longer a luxury meant only for large enterprises but a necessary and practical tool within reach of leaner teams like yours. Join William Smith, Head of Mid Market & Small Business Sales, Asia, Zoom, as he explores the critical role of AI in helping small businesses automate operations, boost productivity, and deliver more personalised customer experiences - all without having massive budgets or well-equipped IT departments.

Through real-world examples and actionable insights that you can implement right away, William will also challenge common misconceptions when it comes to AI adoption, and share best practices for leaders looking to kickstart their AI journey. Whether it’s having a “start small” mindset and building a culture of AI readiness, this session will help you understand how to achieve more with less, and how you can help your business remain competitive in an AI-first future.