The International Franchise Association (IFA, USA) on Feb 14th 2024 released its annual Franchising Economic Outlook, showing that franchise growth exceeded projections for 2023, even in the face of macroeconomic factors like high inflation, low labor availability and the cost of capital, franchised businesses continue to outpace the growth of the broader economy. For those considering a franchise investment or existing businesses wanting to grow their brands, franchising is a proven way.