Superbrands is the leading global brand award. Launched in London in 1994, Superbrands has grown into a worldwide organisation that operates in more than 90 countries throughout the world and has become a global brand in its own right. The Superbrands organisation identifies and pays tribute to exceptional local and international brands within the Singapore market. It helps those brands leverage their Superbrands Status to the brands’ customers, stakeholders, employees, and the wider community.

Participation in Superbrands is by invitation only and Superbrands awards are decided by consumer votes. Becoming a Superbrands means joining a prestigious group of the world’s outstanding brands. Superbrands. Celebrating brand excellence in Singapore and around the world.