Speakers

Sam is a highly driven rainmaker with over two decades of experience in channel distribution and the technology industry across ASEAN. Renowned for his strategic foresight and dynamic leadership, Sam is a corporate Think Tank and change-agile leader, adept at crafting resilient channel sales strategies and impactful partner programs.

Throughout his distinguished career, Sam has consistently demonstrated sharp business acumen — expanding share of wallet with existing OEMs and partners, influencing key decision-makers, and delivering top-tier partner service. His strategic vision and execution have been instrumental in the growth and transformation of businesses, from greenfield start-ups to fully operational regional enterprises.

In his current role, Sam leads a dynamic portfolio, orchestrating key partner strategies that drive transformational business growth. With a deep understanding of commercial drivers and operational efficiencies, he spearheads the development and execution of strategic, tactical, and action plans that align with business objectives and market opportunities.

A seasoned leader, Sam excels at building and nurturing high-performance teams, fostering a culture of innovation, collaboration, and continuous development. His ability to engage and influence stakeholders — from C-suite executives to frontline teams — has been pivotal in achieving sustained business success.

Among Sam’s notable achievements are the successful transformation of start-up operations into profitable businesses, the establishment and expansion of regional operations across Southeast Asia, and consistent double-digit revenue growth in highly competitive markets. His commitment to excellence, visionary leadership, and strategic mindset continue to shape and drive success in the fast-evolving technology landscape.