Speakers

Edmund is the Chief Transformers Officer for Cybertron Academy.  Known as Rodimus Prime in the Transformers Universe, Edmund’s passion for Transformers inspired the creation of the TFMXTM methodology.  TFMX utilizes Transformers toys to facilitate leadership development, grounded in cognitive science and pedagogical principles.

With over twenty-five years of business leadership experience spanning Management Consulting, Government, Entrepreneurship, Customer Experience (CX), Adult Education, and Corporate Governance in Singapore, Hong Kong, and Shanghai, Edmund delivers cross-boundary impact to stakeholders tailored to cultures and industry verticals. 

As the co-speaker for "Be the Transformer of business relationships and organizational learning to achieve results" on day-one and “Why investment in technology doesn’t lead to high ROI’” on day-two, Edmund will unpack leadership programs mediated through Transformers toys-based pedagogies to share insights on the impact of learning design on the development of organizational leaders.  

Edmund holds a Masters of Learning and Professional Development (Research) from Griffith University.