Raymond Chin
Chief Creative and Innovation Officer APAC,
VML
Ray is a marketing, creative and innovation leader helping businesses use creativity, customer experience and AI transformation to unlock new levels of growth. He believes creativity and innovation should not sit at the edge of a company as a communications output. They should be part of the company’s DNA, shaping how products, services, experiences and customer relationships are built. Ray has explored how brands can become more purposeful, useful and meaningful across every touchpoint of the customer journey. With over 20 years of experience, Ray has worked with clients including Unilever, Nike, LVMH, Shiseido, Starbucks, Huawei, Citibank and Ferrari, cutting his teeth in some of the best creative and transformation companies in the world. Ray is a speaker, awards jury member and guest lecturer for SXSW, Unicorn Startup Battles, Cannes, D&AD, Effie APAC AME Effectiveness Awards, HK Baptist University, Hong Kong Polytechnic University, Sino-European School of Technology of Shanghai University and the University of Gloucestershire.


