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Mohammad Abu Al-Rob - Zenithr

Mohammad Abu Al-Rob

CEO & Founder, Zenithr

Mohammad Abu Al-Rob is the Founder & CEO of Zenithr, an AI-driven HR

technology solution focused talent management and development, which

empowers organizations to make smarter people decisions. Under his

leadership, Zenithr has established a strategic partnership with Thomas

International as the exclusive distributor of Thomas psychometric assessments

in the MENA region. He is also the CEO of Procapita Group, a leading HR and

management consulting firm operating across the MENA region. With more

than 20 years of experience in human resources, organizational development,

and digital transformation, Mohammad has advised numerous organizations

across the public and private sectors on HR strategy, talent management, and

business transformation. He holds executive education credentials from IMD

Business School and INSEAD Business School and is a Certified Professional

in Human Resources (CPHR). Through his leadership, he continues to drive

innovation and future-ready workforce solutions across diverse industries.

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