Mohammad Abu Al-Rob
Mohammad Abu Al-Rob is the Founder & CEO of Zenithr, an AI-driven HR
technology solution focused talent management and development, which
empowers organizations to make smarter people decisions. Under his
leadership, Zenithr has established a strategic partnership with Thomas
International as the exclusive distributor of Thomas psychometric assessments
in the MENA region. He is also the CEO of Procapita Group, a leading HR and
management consulting firm operating across the MENA region. With more
than 20 years of experience in human resources, organizational development,
and digital transformation, Mohammad has advised numerous organizations
across the public and private sectors on HR strategy, talent management, and
business transformation. He holds executive education credentials from IMD
Business School and INSEAD Business School and is a Certified Professional
in Human Resources (CPHR). Through his leadership, he continues to drive
innovation and future-ready workforce solutions across diverse industries.
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27-Aug-2026Seminar Theatre 5: Sponsored by Cybertron Academy Pte LtdThe Strategic AI Role of Assessments in Talent Acquisition and Development


