Speakers

Luiz Pinheiro is the Founder and CEO of Wine Adore, a fast growing wine technology company redefining how people discover, experience, and consume wine. With no prior background in the industry, he built Wine Adore into a multi market operation across Singapore and Southeast Asia. His approach combines immersive wine tastings with a digital ecosystem, including Singapore’s largest corkage fee directory and a growing Wine Super App.

Luiz is known for his practical insights on scaling business models, leveraging technology for distribution, and transforming traditional industries into modern, experience driven platforms. His work focuses on empowering consumers to taste first, choose with confidence, while unlocking new growth opportunities in retail and hospitality.