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Jaslyin Qiyu

Jaslyin Qiyu

Managing Director, MAD ABOUT MARKETING CONSULTING

Jaslyin is the Managing Director and Founder of her own Marketing Consultancy that started from 0 to 7 clients within a year.

With over 20 years of B2B and B2C brand, marketing and communications regional experience in various industries, Dr. (H.C.) Jaslyin Qiyu is an award-winning marketing consultant who specializes in brand building, client experience management, content and social strategy, multi-channel performance marketing, MarTech and mobile engagement and optimization strategies. 
 
She has managed regional marketing teams across Asia Pacific in global MNCs including Citibank, EY, JLL, Kantar, Credit Suisse and State Street, leading marketing transformation, building go-to-market strategies, setting up high performing marketing teams from ground-up and nurturing inherited, mature teams.

On the industry front, Jaslyin is the Advisory Board Member for Customer Experience (CX) Networks and Industry Consultation Board Member for University College Dublin. She is also listed as an Independent Consultant on Veritux, an Umbrex Community for top tier consultants globally, and a CMO-As-A-Service at MEG (The Business Agency). 

As part of her passion and commitment to help people succeed, Jaslyin also offers advisory services to mid and senior career individuals who require some help and guidance in their personal branding, effective communications, leadership development, stakeholder management and self management skills. She offers mentoring services for free to young career entrants and aspiring junior marketers in lieu of her passion for her craft and nurturing our talent of the future.

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