Speakers

Ms Debra Tay brings over a decade of experience in integrated marketing and strategic communications, having led high-impact campaigns for prominent brands during her time at Mediacorp. As the director at PEP & CO., she oversees projects across publicity, creative strategy, content, and digital marketing, guiding teams with precision, clarity, and a strong focus on measurable results.

Passionate about the intersection of storytelling, creativity, and digital innovation, Debra believes impactful campaigns are built by combining strong narratives with strategic execution across platforms. She is a strong advocate for integrating traditional and digital marketing approaches to create meaningful audience engagement and lasting brand impact. Known for her collaborative leadership style and high service standards, Debra has worked across public, corporate, and non-profit sectors to deliver campaigns that connect with audiences while driving tangible business and social outcomes.