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Ciyi Lim - Visa

Ciyi Lim

Head of Cross-Border Payments, Asia Pacific, Visa

Ciyi Lim is Head of Cross-Border Payments for Visa in Asia Pacific, based in Singapore. In her role, Ciyi leads cross-border priorities across the region within Visa’s Products and Solutions organization, partnering closely with teams across markets to strengthen performance and build scalable propositions that support growth across travel, eCommerce, and new/emerging cross-border flows and verticals like gaming!

Ciyi’s work spans both strategy and execution - helping shape how cross-border payment experiences evolve as consumer and business behaviors shift, including the rise of new always-on spending patterns that go beyond traditional travel and tourism. She brings a strong focus on practical problem-solving at scale, including improving payment success outcomes, expanding FX and multicurrency propositions, and developing travel-related capabilities and go-to-market approaches in partnership with cross-functional teams.

As a leader, Ciyi is passionate about building high-performing teams and fostering a culture where people can grow through clarity, ownership, and learning. She is also a strong advocate for inclusive leadership and is committed to sharing real, actionable lessons from her own journey to help develop the next generation of leaders.

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