MASTERCLASS INTRODUCTION
Master essential strategies to align teams, leverage AI, evolve sales approaches, and navigate digital disruption for sustainable business growth.
HubSpot: Growth Mastery Series
ABOUT THE MASTERCLASS
Join HubSpot's comprehensive Masterclass Series designed specifically for growing businesses. This four-part program delivers actionable strategies across the entire customer journey: aligning sales and marketing teams, navigating digital marketing disruption, implementing modern sales techniques, and leveraging AI for growth. Each session tackles common challenges facing SMEs today: misaligned teams, evolving digital landscapes, outdated sales tactics, and complex AI adoption. Led by HubSpot's regional leadership team with decades of combined experience, you'll walk away with practical frameworks to implement immediately. Whether you're looking to create a unified revenue engine, build authentic audience connections, close more deals through meaningful conversations, or implement AI across your operations, this series provides the blueprint for sustainable growth in today's competitive landscape.
SCHEDULE
Wednesday, 27th August 2025
Session 1: Aligning Sales & Marketing Teams for Growth
Speaker: Gabrielle Weiss - Head of Revenue Marketing, APAC
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11:00 – 11:30 AM
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2:00 – 2:30 PM
Session 2: Why Marketing Today is Broken and How to Fix It
Speaker: Amiria MacKinnon - Head of Integrated Marketing, APAC
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11:30 AM – 12:00 PM
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2:30 – 3:00 PM
Session 3: The New Sales Playbook for Growth
Speaker: Kin Weng Tan, Principal Sales Manager - North Asia, HubSpot
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1:00 – 1:30 PM
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3:00 – 3:30 PM
Session 4: AI for Go-to-Market Teams
Speaker: Dhana Shah - Presales Manager, Asia & India
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1:30 – 2:00 PM
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3:30 – 4:00 PM
Thursday, 28th August 2025
Session 1: Aligning Sales & Marketing Teams for Growth
Speaker: Gabrielle Weiss - Head of Revenue Marketing, APAC
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11:00 – 11:30 AM
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2:00 – 2:30 PM
Session 2: Why Marketing Today is Broken and How to Fix It
Speaker: Amiria MacKinnon - Head of Integrated Marketing, APAC
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11:30 AM – 12:00 PM
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2:30 – 3:00 PM
Session 3: The New Sales Playbook for Growth
Speaker: Kin Weng Tan, Principal Sales Manager - North Asia, HubSpot
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1:00 – 1:30 PM
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3:00 – 3:30 PM
Session 4: AI for Go-to-Market Teams
Speaker: Dhana Shah - Presales Manager, Asia & India
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1:30 – 2:00 PM
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3:30 – 4:00 PM
AT A GLANCE
- Session 1: Aligning Sales & Marketing Teams for Growth – Learn how to create a "one-revenue team" mindset with shared frameworks that drive accountability and prevent lead drop-offs
- Session 2: Why Marketing Today is Broken and How to Fix It - Navigate today's evolving marketing landscape where AI, shifting audiences, and digital transformation redefine success.
- Session 3: The New Sales Playbook for Growth - Master the evolved sales landscape where relationship nurturing - not lead volume - drives success in today's buyer-driven market
- Session 4: AI for Go-to-Market Teams - Learn how to harness AI across marketing, sales and service teams to accelerate growth and enhance customer experiences.
ABOUT THE SPONSOR
HubSpot is the customer platform that helps businesses connect and grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 1,700 App Marketplace integrations like LinkedIn, Canva, Meta and more. Learn more at www.hubspot.com.
Meet the Team
Gabrielle Weiss
Head of Revenue Marketing, APAC
Gabrielle Weiss leads Revenue Marketing for HubSpot across APAC, specialising in aligning sales and marketing teams to drive business growth. With 15+ years of experience, she designs targeted marketing initiatives that identify high-intent buyers and convert them into revenue. Her extensive background spans both technology and financial services sectors, having held key marketing leadership positions at Atradius, Colonial First State and Macquarie Bank. Gabrielle excels in customer-centric strategy and data-driven methodology, creating thought leadership events, developing account-based marketing strategies, and implementing content that effectively serves both marketing and sales goals. She loves when marketing teams are goaled on deal creation and revenue, this goes a long way in solidifying how marketing and sales teams align to drive better revenue outcomes.
Amiria MacKinnon
Head of Integrated Marketing, APAC
Amiria is the Head of Integrated Marketing for HubSpot in the APAC Region. Amiria is responsible for growing awareness and driving business growth for HubSpot in the Asia Pacific market. Together with her team, she leads regional brand marketing, public relations and integrated marketing campaigns in Australia, New Zealand and Southeast Asia.
With experience in the B2B, B2C and not-for-profit industries, Amiria has nearly fifteen years of marketing and communications experience. Her specialities and passion lie in brand marketing, public relations and integrated campaigns, she’s an advocate for the power of integrated campaigns, localisation and believes that storytelling and customer proof can make, or break, a campaign.
Kin Weng Tan
Principal Sales Manager - North Asia, HubSpot
Kin Weng Tan is the Sales Leader for North Asia at HubSpot, where he is responsible for driving growth and accelerating the company’s footprint across key markets including the Greater China Region and South Korea. In this role, he leads high-performing teams, shapes go-to-market strategies, and partners with businesses to deliver transformative customer engagement and digital growth solutions.
With over two decades of experience in technology and consultancy sales across Asia, Kin Weng has held senior leadership roles at global companies such as Salesforce, Procore Technologies, and now HubSpot. His career has spanned enterprise software, SaaS, and CRM platforms, giving him deep insights into the evolving needs of modern businesses. Known for his ability to build and scale teams, drive strategic initiatives, and cultivate meaningful client relationships, Kin Weng is a trusted advisor to organisations navigating digital transformation.
He is deeply passionate about empowering Asian enterprises to adopt innovative technologies that help them stay competitive, agile, and future-ready in an increasingly dynamic business landscape.
Dhana Shah
Presales Manager, Asia & India
Dhana Shah is the Presales Manager for Asia and India at HubSpot, where she leads the Solutions Engineering team to deliver strategic, value-driven solutions across the region.
With over 15 years of experience in the tech industry, Dhana has spent close to a decade at HubSpot, growing through roles in Solutions Engineering and Solutions Architecture before moving into leadership. Prior to HubSpot, she held various technical and consulting roles at companies including Hewlett-Packard, gaining broad exposure to enterprise technologies and customer engagement.
Dhana holds a Master of Technology degree from the National University of Singapore (NUS) and brings a strong blend of technical expertise, business acumen, and customer-centric thinking to her work.