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Mad About Marketing Consulting

Stand: 526
  • | Consultancy
  • | Content Creation
  • | Digital Transformation
  • | Events
  • | Marketing, Branding & PR
Mad About Marketing Consulting

Mad About Marketing Consulting offers both B2C and B2B clients advisory services on marketing transformation strategies:

  • Brand Building and Management
  • MarTech and Gen AI Advisory
  • Content Strategy and Content Marketing
  • Social Selling and Profiling 
  • Customer Experience Management

We offer the following services as part of how we can work with you in your transformational journey:

  • Pain point discovery and ideation workshopping sessions

  • Employee education and enablement sessions

  • Marketing advisory and consultations

  • Industry or company wide speaking sessions

  • Fundraising matchmaking for start-ups to investors

Why Mad About Marketing Consulting?

Mad About Marketing Consulting is a comprehensive Marketing Advisory firm specializing in both B2B and B2C strategies.

One recurring theme across various industries is the widespread opinion about marketing; many believe it should address numerous business challenges. However, not all marketing professionals possess the capability to deliver on these expectations.

That's where Mad About Marketing Consulting steps in due to our experience in more than just marketing strategies. We are also experts in change management, customer experience excellence and people, process and platform optimization .

We serve as trusted advisors for C-suite executives, collaborating with you and your teams to unlock your marketing potential through strategic transformation, ultimately leading to improved business and marketing outcomes. We support your go-to-market initiatives and marketing transformation efforts while ensuring you have the right people, process and platform to achieve your objectives.

Our Values

We are people centric, driven by our passion for solving problems. We think with empathy and act with integrity at all times.

Pre-Book a 30-mins 1:1 consult and coffee with us! Check our website for details!

 

Address

Paya Lebar Square
60 PAYA LEBAR ROAD
#07-54
409051
Singapore
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Associated Speakers

Products

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  • We offer the following services to help you as a Fractional CMO or Marketing Transformation Partner: Pain point discovery and workshopping sessions Employee educational and enablement sessions Marketi ...
  • Unsure what kind of help you need with your current marketing team structure or plans? Book a 30 minutes, 1:1 consult with me ahead of the show.
  • Marketing Advisory and Consultations don't need to break your budget. We love start-ups, non-profit organizations and public service agencies, thus we have special packages for you to help you serve y ...
  • An established bank founded since the 1990s that is looking to transform their marketing practice as a business enabler.
  • A Paris-Based, Singapore Born photographic artist wanted to bring her photography showcase to live via a roving exhibition called Two Rivers that starts at the iconic Anderson Bridge and ends at Vivoc ...
  • Bridging the Data Divide: The Untapped Power of Integrated Marketing and Customer Data
  • Brand Transformation

    04 Jun 2024
    Brand is the soul of your company but sometimes, the soul loses its way for various reasons...
  • Beyond the Hype: Debunking Common Myths About Generative AI in Business
  • In the rapidly evolving landscape of artificial intelligence, a critical challenge has emerged: how do we ensure that increasingly autonomous AI systems remain aligned with human values and well-being ...
  • As brands move into different social channels, they can find themselves in a somewhat dystopia state in terms of the way they are communicating across the different channels.
  • Good customer experience is now an essential and not nice to have, unless you are the only provider of a certain product or service. How can you compete and differentiate in this case?
  • When it comes to retention and loyalty, many organizations still struggle with it and choose to focus more on acquisition instead.
  • In today's dynamic digital landscape, the concept of "always-on marketing" has emerged as a crucial strategy for sustainable business growth. While many organizations still rely on traditional campaig ...

Videos

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  • The term "digital transformation" has been stretched beyond recognition. We cut through the noise with practical insights.
  • Watch more about what we do and how we can help you maximize the potential of marketing through strategic and empathetic transformation without breaking your budget.
  • Asia Business Show 2024 Recap Highlights

    04 Jun 2025 Jaslyin Qiyu
    Catch our 2024 Exhibition Highlights here

Blog

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  • 29 August Panel Discussion at Stand 1004 on The Future of Digital for Marketing & Companies at The Asia Business Show 2024 ___________________________________________________________________________   ...
  • Firstly, your brand needs to serve a purpose and address a need or multiple needs for your defined target customers. Secondly, you need to know what differentiates you from your competitors even if yo ...
  • Something I’m sure that has every marketing leader or brand leader tearing their hair out besides seeing their brand scores tank is when they get all the blame for it. If only brand preference buildin ...
  • This includes: What is the current process your team has to go through to create content and offers to enable the A/B testing even if it’s a manual one? Will that process change with an automated tool ...

News

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  • Mad About Marketing Consulting celebrates remarkable growth in just its second year of operations, announcing the opening of a new Vietnam office this June.
  • The Most Influential Leaders in Tech to Follow, 2025

    05 Jun 2025 The Middle East Leaders
    The rise of Dr. Jaslyin to the top of the marketing and communications world is a story of the strength of good leadership, unwavering curiosity, and an abiding passion for purpose.
  • Mad About Marketing Consulting joins forces with AI solutions provider as official Ambassador, creating direct pathway to cutting-edge AI expertise for business clients
  • Women of The Future Summit

    04 Jun 2025 Jaslyin Qiyu
    Managing Director and Founder, Dr. Jaslyin Qiyu is heading to the magical country of Oman to speak at the Women of The Future Summit organized by Women Future Cities, The Prodigy and Thriving Hijabs.
  • Catch our Founder, Jaslyin Qiyu in Bali, Indonesia 19-22 September 2025 where she will speak about Branding & Marketing to budding women entrepreneurs and established leaders alike. 
  • Top Business Service & Quality Award 2025/2026

    04 Jun 2025 Vision Media Group
  • Prestige Singapore 100 Award 2025/2026

    04 Jun 2025 Vision Media Group
  • https://www.designrush.com/agency/profile/mad-about-marketing-consulting
  • Best B2C and B2B Marketing Consultancy 2024 - Singapore by Corporate Vision, Corporate Excellence Awards
  • Aspiring Women Entrepreneurs 2025/2026

    04 Jun 2025 Vision Media Group
  • Excellence in Finance Leaders Award by Finext Awards & Conference

    04 Jun 2025 Finext Awards & Conference Dubai
    Excellence in Finance Leaders Award by Finext Awards & Conference
  • Leadership in the corporate world is often defined by a narrow set of expectations—ones that have historically overlooked the contributions and potential of women.
  • Jaslyin Qiyu, has always been a principled marketing leader when it comes to leading with empathy, being purpose-driven in whatever she does, and doing it with passion.
  • The event organized by Mad About Marketing Consulting and The Adam Roosevelt Media Group, showcased the power of innovative marketing strategies and cross border alliances.
  • WE-AR and Mad About Marketing Consulting established a strategic partnership to revolutionize digital marketing across APAC
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