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Stand: 1126

Mad About Marketing Consulting offers both B2C and B2B clients advisory services on marketing transformation strategies:

  • Brand Building and Management
  • Marketing and MarTech Transformation
  • Content Strategy and Content Marketing
  • Social Selling and Profiling 
  • Customer Experience Management

Why MAM Consulting?

Mad About Marketing Consulting is the brain child of Jaslyin Qiyu, a seasoned marketing & communications professional who has been in various industries and global MNCs helming transformative roles that often go beyond the “typical marketing remit”.

A commonality observed, regardless of industry or business type is that everyone has an opinion about marketing as everyone expects marketing to solve a lot of the business pain points. However, not everyone in marketing is able to and fairly so.

MAM Consulting is an Ally for CMOs, Heads of Marketing and C-Suites to work with you and your marketing teams to maximize your marketing potential with strategic transformation for better business and marketing outcomes.

Be it People, Processes or Platforms, MAM is here to solve your problems with empathy.

Pre-Book a 45-mins 1:1 consult and coffee with us at our Booth! Check our website for details!


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Contact Exhibitor

Contact Exhibitor


  • Unsure what kind of help you need with your current marketing team structure or plans? Book a 45 minutes, 1:1 consult with me and enjoy a coffee and pastry while we discuss. https://madaboutmarketingc ...
  • Drop your business card at our Booth and Stand a Chance to Win a Complimentary Scoping Call worth $500 on the key opportunities and pain points in your marketing organization to address. 20 winners to ...
  • Follow our LinkedIn Page and Answer our Questions to win a Social Profile Makeover!
  • Brand Transformation

    23 Feb 2024
    Brand is the soul of your company but sometimes, the soul loses its way for various reasons...
  • Good customer experience is now an essential and not nice to have, unless you are the only provider of a certain product or service. How can you compete and differentiate in this case?
  • When looking at your MarTech stack, it’s not about the latest shiny new tools to purchase. 
  • When it comes to retention and loyalty, many organizations still struggle with it and choose to focus more on acquisition instead.
  • Change Management

    26 Feb 2024
    Change can be a scary thing because by force of nature and habit, most people thrive on familiarity.
  • As brands move into different social channels, they can find themselves in a somewhat dystopia state in terms of the way they are communicating across the different channels.


  • Jaslyin Qiyu, talks about avoiding new solutions to become a white elephant. It’s imperative to establish a holistic adoption strategy involving power users and train-the-trainer concepts.
  • The Dying Empathetic Leadership

    05 Feb 2024 Jaslyin Qiyu
    Timely and transparent senior management communications are key during times of organizational change. Yet many organizations still don't get it right.
  • The evolving role of the CMO - one of them is often to be a change catalyst. Is that a reasonable ask?
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