After two decades navigating corporate corridors, Jaslyin discovered something counterintuitive: the most scalable businesses aren't built always on elaborate strategies—they're built on authentic connections. This revelation became the foundation of her transition from corporate executive to business owner, achieving seven client accounts within twelve months of launch.

Here's the uncomfortable truth most consultants won't admit: you can't teach what you haven't done. When she launched Mad About Marketing Consulting, Jaslyin didn't just preach scalable go-to-market strategies—she applied her own learnings and beliefs. This approach transforms credibility from a marketing claim into a demonstrable asset.

The distinction matters more than most founders realize. Clients don't just buy your expertise; they buy your proof of concept. When your business model mirrors your personal values and professional experience, you eliminate the most common objection: "But have you actually done this yourself?"

Securing her first client before officially launching isn't luck—it's strategic positioning and personal branding established over the last two decades.

Join Jaslyin Qiyu, Managing Director of Mad About Marketing Consulting on 27 August at The Business Show Asia 2025. She’ll dissect the practical mechanics behind these strategies—the frameworks, the failures, and the realities of building scalable brands from scratch. Because in business, as in branding, execution beats intention every time.

More details about their activities over the 27 and 28 August are available here, so do check it out: Mad About Marketing Consulting I Stand 526

Mad About Marketing Consulting

Mad About Marketing Consulting operates where strategic thinking meets practical execution—a full-service consultancy that partners with C-Suites across Asia Pacific to unlock genuine marketing potential through systematic transformation.

Unlike traditional agencies focused on tactical deliverables, we address the operational reality that derails most marketing initiatives: misaligned people, inefficient processes, and underutilized platforms. Our hybrid methodology combines management consultancy rigor with deep marketing expertise, enabling us to diagnose systemic challenges that remain invisible to campaign-focused approaches.