The technology industry has successfully convinced executives that data and AI represent salvation from every business challenge. This narrative, while lucrative for consultants and software vendors, obscures fundamental truths about implementation complexity and organizational readiness.

Data and AI aren't business solutions—they're amplifiers. They magnify existing organizational strengths and expose operational weaknesses with equal efficiency. Companies expecting technology to compensate for strategic gaps discover that sophisticated algorithms cannot substitute for clear business fundamentals.

The most successful implementations occur when organizations treat data and AI as enablers within existing frameworks, not replacements for sound business judgment. The technology serves the strategy, never the reverse.

Join Kevin Connelly, Chief Data and AI and Jaslyin Qiyu, Managing Director, Mad About Marketing Consulting on 28 August at The Business Show Asia 2025. They will examine real-world case studies that illustrate the gap between marketing promises and operational realities. Because in business, as in technology, understanding limitations proves more valuable than believing capabilities.

More details about their activities over the 27 and 28 August are available here, so do check it out: Mad About Marketing Consulting I Stand 526

Mad About Marketing Consulting

Mad About Marketing Consulting operates where strategic thinking meets practical execution—a full-service consultancy that partners with C-Suites across Asia Pacific to unlock genuine marketing potential through systematic transformation.

Unlike traditional agencies focused on tactical deliverables, we address the operational reality that derails most marketing initiatives: misaligned people, inefficient processes, and underutilized platforms. Our hybrid methodology combines management consultancy rigor with deep marketing expertise, enabling us to diagnose systemic challenges that remain invisible to campaign-focused approaches.